Online success helps Blackpool windows specialist amid coronavirus crisis

Family run Blackpool-based Weru UK – a distributor for the Weru Group - Germany’s market leader in windows and doors, has put well laid plans into place to ensure that its business as usual for its clients.
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Despite the Squires Gate showroom being temporarily closed until recently, the business has been working resourcefully to ensure minimum delay for customers who have construction or renovation projects on the go.

Not wanting to let its trade or individual customers down, the team has been conducting remote surveys of projects by connecting with builders or homeowners via Skype and Facetime, and putting into play a series of additional checks to ensure measurement accuracy.

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This process has been working well for Weru UK, to the extent that a number of high value projects throughout the UK are now being fulfilled at the production site in Germany.

The Weru factory in GermanyThe Weru factory in Germany
The Weru factory in Germany

One example of how well their remote working is in practice, is a 56-window project for a large bespoke residential build in the North East, which was surveyed via Skype by the team, and is now on the production line at the Weru Group site in Germany.

Graham Lindsay, managing director of Weru UK said: “The fact that we are operating so effectively would have seemed unimaginable a few weeks ago, however through honing the remote surveying process, we have maintained a steady flow of production orders through to Germany on this basis.

“It does mean far more cross checks and in fairness we are prepared to share risk provided the client checks and double checks the detailed size check drawings and data we prepare for them.

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"However, the system is working very well and there are some surprising positives. Most notably, that the Weru Group had already invested very heavily in automated robotic production at its sites in Germany, which has ensured continuity of production even during lockdown.

"Moreover, they are able to maintain safe working distancing due to the very low ratio of manpower per m2 within the vast frame production areas.”