Ice cool deal for Blackpool digital media firm

Faraday Way-based Pinpoint Media has teamed up with Planet Ice which has 14 rinks in the UK.

The Bispham firm will provide bespoke television solutions at the rinks and have installed LED screens across each site.

PinPoint has also created Planet Ice TV, Planet Ice’s own channel displaying information about activities within each venue alongside a variety of local sponsors, which will be shown on each screen.

Most recently, PinPoint has been working with the much anticipated Planet Ice Leeds venue which opened its doors to the public last week.

PinPoint has installed 12 screens at this site, which is said to be in an optimum location for businesses to advertise just a stone’s throw from Elland Road.

Darren Spedding, PinPoint’s director said: “We’re thrilled to be the official digital media partner for Planet Ice. With venues situated throughout the UK, we are able to offer local businesses the opportunity to create brand awareness to millions of people every year.”

Heath Rhodes, chief operating officer for Planet Ice said: “Planet Ice is pleased to have a media partner relationship with PinPoint Media.

“Our ice rinks offer excellent throughput for commercial enterprise and we know that advertisers will get maximum exposure.”

He said hundreds of thousands of people walk through the door of each Planet Ice rink every single month, which was great news for businesses who want to advertise on their screens.

The huge footfall means greater exposure, which in turn equates to more potential customers.

Pinpoint Media was founded in 2018 and employs 15. It deals with leisure centres, hospitals, where its software allows PinPoint to control content over a secure network to screens all over the world.

It also offers the DigiVehicle – a mobile advertising vehicle which features a 36ft outdoor LED screen fitted to a 10ft Hydraulic arm which raises and rotates.

It was used at Poolfoot farm during the World Cup to show England matches outdoors to people in Fleetwood and it was also used at Joe Longthorne’s funeral, where the DigiVehicle displayed photographs of Joe, giving everyone the opportunity to look back on his life.