The resort is ready to submit a bid for £25m of government cash - supported by a further £35m of public and private funding - to deliver 11 projects that town leaders say would transform Blackpool. This is where the money would be spent.
7. Helping retailers
Teaming up with retail specialists, it is hoped to make the most of the latest technology to help firms on the high street better understand their customers. Photo: Dan Martino
8. Better broadband
Some of the cash would be used to give high street shops and their customers access to faster internet in the resort.
9. Study footfall
Work is planned to look at how visitors move around Blackpool - and where they go - to help identify ways to improve their experience of the resort. Photo: Dan Martino
10. Fylde coast rail study
Blackpool - along with Fylde and Wyre - is hoping to be able to use some of the money from the Future High Streets Fund to commission a study that would help outline the business case for extending the tramway to link up to the existing rail network
11. Gift card
Blackpool wants to introduce a town centre gift card and loyalty programme to boost the local economy by attracting more visitors and encouraging them to spend more while they are here. Photo: Dan Martino