The megastore boasts a range of high street and luxury brands under one roof with departments including Sports Direct, Game, and Evans Cycles.
A separate Flannels store has also opened next door.
Doors opened at 9am on Wednesday and the store has launched straight into its Black Friday promotion, with deals to be found across the 50,000sq ft store, formerly home to Debenhams.
Not had a chance to visit yet? Curious about what it looks like inside? Take a quick tour with our picture gallery below...
1. Inside new Frasers, Houndshill Shopping Centre
The store houses a "modern and expansive fragrance edit", featuring brands such as Tom Ford, Moncler, Mugler and Jimmy Choo Photo: Joas Souza
2. Inside new Frasers, Houndshill Shopping Centre
The new Frasers department store at Houndshill Shopping Centre as seen from the junction of Coronation Street and Albert Road, Blackpool Photo: Blackpool Gazette
3. Inside new Frasers, Houndshill Shopping Centre
The entrance to the new Frasers department store inside the Houndshill Shopping Centre, Blackpool - formerly home to Debenham's which closed in May 2021 Photo: Blackpool Gazette
4. Inside new Frasers, Houndshill Shopping Centre
Located inside Blackpool’s Houndshill Shopping Centre, the new Frasers store has a total footprint of 50,000 sq.ft Photo: Joas Souza
5. Inside new Frasers, Houndshill Shopping Centre
Frasers says the new Blackpool store is "designed as an aspirational space to explore and shop some of the most desired brands in retail" Photo: Joas Souza
6. Inside new Frasers, Houndshill Shopping Centre
Premium clothes and accessories brand Flannels which has opened next to the Frasers department store in the Houndshill Shopping Centre Photo: Blackpool Gazette