Almost 1,000 people went to the Norbreck Castle hotel on the Prom in Blackpool for the Ice Cream Mobilers Expo – which showed off new vans, toppings, and even new cones.
Social media star, ‘Mr Tee’, who has millions of views online after showing off his King of Desserts van, said the traditional childhood treat needs to move online.
He said: “I started off in 2016 with just a normal Ford Transit ice cream van, with social media coming into that – like Facebook and Instagram.
“Now we are progressing. We have opened a new TikTok, YouTube, and are putting out content that is reaching target audiences – toddlers and teenagers – and it is building slowly, slowly, slowly.”
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The expo has been held twice previously at the Britannia-run hotel, having started out at Broadhurst Park, the home of FC United of Manchester.
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Organiser Dominic Rea, who runs Mr Really Good in Manchester, said the industry is being left behind – with events like his aiming at uncovering the new generation.
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He said: “There are 52 million people in England. Then there are 1,000 involved in the ice cream trade.
