Blackpool pop-up shop was a success for Fylde business women
A pop-up shop event at the Houndshill Shopping Centre has declared a success by the Pink Link group which organised it.
Four Pink Link Members who normally trade online or at events enjoyed the physical presence of selling in Blackpool’s largest shopping centre.
Powered by the council’s Blackpool Unlimited, consumers were able to see their products first hand and connect with the business owners.
Artist, Catherine Bamber of Little Things To Cherish created a range of local landmarks that were popular with tourists looking for gifts. She also was able to discuss creating bespoke pieces for local businesses.
Visitors to Rachel Grounds’ Sassy Chic stand were treated to fashion accessories and jewellery to make them look and feel fabulous.
Lynne Webster of Baby Bamboo and Beyond sold pamper packs, face cloths and make-up brushes, all made from bamboo. The environmentally friendly products were a popular choice for shoppers looking to make small changes that will help the planet.
Sara Dewhurst of Lytham Gin did a roaring trade selling her award winning gins, gin liqueurs and rums with both local residents and visitors to the resort. She met several hospitality businesses who expressed interest in supplying her brand in their establishments.
Overall, the businesswomen made 272 transactions and took over £4,076 in sales. After over 12 months of restricted opportunities and missed interactions, it was a welcome opportunity for these local independent female retailers to connect with customers face to face, expand awareness of their brand as well as the added potential of gaining repeat sales.
Coral Horn, founder of Pink Link said: “The costs associated with having a shop are often daunting to small businesses. The Pink Link Pop Up Shop was a much needed business boost for our Pink Link Members – and it was free for them.
"The pandemic has seen the need for reinvention and innovation in business and this exclusive event was a prime opportunity to attract new customers and hear directly about consumers’ needs and desires. This feedback enables the retailers to stand out above the competition and use the opportunity to be more sustainable and prepared for change in the future.”
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