Bar staff in Lancashire to share in £500,000 'Stella Tips' payout
Lancashire bar staff are to share in £500,000 initiative which has boosted the UK hospitality industry since pubs re-opened on April 12.
The Stella Tips initiative has spearheaded a tipping movement, seeing one of the UK’s most beloved beer brands tip £1 to bar staff for every pint of Stella Artois served in participating venues.
With almost 2,000 pubs signed up and 12,000 hospitality staff impacted across the country, during the 4-week period Stella Artois put “tips’”directly into the pockets of staff.
Stella Tips raised half a million pounds worth of tips which will go to pub and bar staff, who will expect to receive an average tip of £42 each.
Stella Tips follows on from Budweiser Brewing Group’s Save Pub Life programme, launched as a way to help communities support their local pub during the first set of Covid-19 closures.
The campaign encouraged pubgoers to purchase gift cards for their local pub which could be spent once doors re-opened, and Budweiser Brewing Group pledged to match the value with a total of £1.5 million contributed to the sector in 2020.
Budweiser Brewing Group, part of AB InBev, has a major site at Samlesbury Brewery, near Preston.
Speaking of the Stella Tips initiative, Ali Humphrey, European Marketing Director of Stella Artois, says: “Britain’s pubs are the cornerstones of our communities, and it’s the people behind the bar who bring this community together with a welcoming smile and pint in hand.
“The last 12 months have been particularly hard on this workforce, with one important issue being the lack of their usual customer tips.
"We want to put tipping back on the agenda, so we’re proud to be working with our largest beer brand, Stella Artois, to launch Stella Tips as our way of showing gratitude to those behind the bar. “