Amazon Fresh: how Prime members can get discounted groceries in UK including Morrisons and Iceland

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  • Amazon Fresh available to Prime and non-Prime customers alike.
  • Prime members will get exclusive offers both instore and online.
  • Groceries from Morrisons, Iceland and Co-op are available via Amazon Fresh.

Amazon Prime members will soon be able to bag incredible savings on groceries delivered directly to their doors. It comes as the online retail giant rolled out its Amazon Fresh programme to all customers. 

Shoppers in eligible cities and towns can have supplies from Morrisons, Co-op, Iceland and Amazon itself with same day delivery. But Prime members will have access to more delivery options, exclusive discounts, and free shipping, subject to minimum spend. 

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All customers in more than 100 towns and cities across the UK can now get grocery deliveries from Amazon with a choice of high-quality products from well-loved brands, retailers, artisan and local producers and family favourites. Shoppers in eligible areas can also get everyday essentials like toilet paper shipped straight to their doors. 

Prime Member Deals launched for Amazon Fresh launched this month and are now available.

What are Prime Member Deals? 

Amazon Prime subscribers will get access to exclusive promotions on hundreds of grocery products from Amazon Fresh online, provided they live in an area which is covered by the programme. The deals will also be available in store at the 20 Amazon Fresh shops in London and the southeast. 

Ganesh Rao, Vice President, Amazon Fresh International, said, “Today marks a milestone for us as we extend our grocery deliveries to all Amazon customers, and we are excited for more customers to benefit from our low prices, wide selection, and fast and reliable deliveries.  We’re also offering even more savings for Prime members when they’re shopping from Amazon Fresh, giving them an additional 10% off Price Cut products in store, as well as access to Prime-exclusive deals online.”

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Amazon Fresh is available in 100 towns and cities across the UK. Photo by AmazonAmazon Fresh is available in 100 towns and cities across the UK. Photo by Amazon
Amazon Fresh is available in 100 towns and cities across the UK. Photo by Amazon | Amazon

What sort of Amazon Fresh deals can you expect? 

Prime members will receive an additional 10% off Price Cut products in store, as well as Prime-exclusive deals online. There will also be weekly special Prime Member Deals offering as much as 50% off on a rotation of products in store and online. 

They will also receive free two-hour delivery on Amazon Fresh online orders above £60, while all other Amazon Fresh customers get a free two-hour delivery slot for orders above £80. Prime members can get free same day or next day delivery with a two-hour delivery slot subject to minimum spend (prices vary depending on retailer) when ordering from Morrisons on Amazon, Iceland on Amazon, and Co-op on Amazon, with other customers paying a minimum £3 delivery charge. Delivery is subject to availability and applicable fees / minimum order thresholds.

All new customers shopping on Amazon Fresh (both Prime and non-Prime) can receive £15 off their first three orders above £60, valid from 6 June - 31 July  (Terms and conditions apply). 

At Amazon Fresh online, Prime Member Deals include:

  • 50% off Pepsi Max No Sugar Cola Cans (24 x 330ml) now £5.10 for Prime members in the weekly special* (£10.20 for all other customers)
  • 40% off McGuigan Black Label Chardonnay, 75 cl now £4.05 for Prime members (£6.75 for all other customers)
  • Andrex Supreme Quilts Toilet Tissue (Pack of 9) which are 30% off for Prime members at £4.55 (£6.50 for all other customers)

How to see Amazon Fresh deals? 

If you are intrigued to try out the Prime Members Deals on Amazon Fresh, first of all head to the website. There will be a dedicated Prime members page or simply look out for the Prime member Deals logo in Amazon Fresh shops. 

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Online, once Prime members select an included product, the Prime discount will be applied automatically upon checkout. In-store, the Prime discount will be applied when Prime customers checkout with the Amazon app or a debit or credit card linked to their Amazon Prime account.

If you are wondering what it is like to order from Amazon Fresh, YouTuber Zac Jones has a great 10 minute video detailing his experience . Have you tried out getting groceries from Amazon - share your experience with tech writer Matt Mohan-Hickson via email - [email protected].

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