Clothing company opens new store at Fleetwood's Affinity retail park

Family-owned British clothing company Lazy Jacks is the latest business to open on the site, formerly known as Freeport Fleetwood, which is back up and running after months of coronavirus lockdown.

The new store has opened in the former Jaeger unit at the Anchorage Road Outlet shopping centre.

Gayle and John Robinson, the founders of Lazy Jacks started their business in 2002 from their basement in Teignmouth with just one style, the original Lazy Jacks drill shirt.

The Robinson family now supplies a range of clothes to over 400 independent shops throughout the UK, with selected stores across Europe.

The clothing brand took its name from the sailing fraternity, specifically certain rope used on yachts and boats to assist in sail handling called a Lazy Jack, and offers bright and colourful clothing for all the family.

Lazy Jacks currently have stores in Tavistock, Exmouth, Dartmouth, Teignmouth and at at Affinity Devon alongside more than 400 independent stockists.

But the opening at Fleetwood's Affinity site marks the first standalone store in the North.

Catherine Holmes, centre manager at the town's Affinity site, said: commented “After our successful re-opening of the centre, we are absolutely delighted to welcome Lazy Jacks as they provide a fitting addition to our existing retail-mix whist bringing an exciting product range for our Fleetwood customers.”

John Robinson, Lazy Jacks owner commented “This will be our first store opening in the North of England and we are extremely excited to be opening at Affinity Lancashire.

Affinity Lancashire began its first phase reopening on June 15, in line with Government guidelines.