Britannia Hotels says new investment at Blackpool's Norbreck Castle Hotel has driven sell out occupancy
As part of the improvements to the Norbreck Road Hotel, Britannia Hotels said they have been carrying out “targeted upgrades”, including improvements to entertainment lounges, events spaces and communal areas.
A controversial hotel chain says investment in guest experience and facilities at one of Blackpool’s biggest hotels is proving a big hit.
Blackpool’s Norbreck Castle Hotel is one of four UK destinations to host a brand new entertainment break concept from Britannia Hotels.
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Britannia Hotels bosses said the debut of the package at Norbreck Castle Hotel has seen a sell out launch demonstrating a strong demand for all-inclusive, experience-led seaside accommodation.
Details of the investments comes just after social media posts suggesting Norbreck Castle Hotel will be the next home for asylum seekers have been rubbished.
As part of the improvements to the Norbreck Road Hotel, Britannia Hotels said they have been carrying out “targeted upgrades”, including improvements to entertainment lounges, events spaces and communal areas.
The programme represents a £1m+ investment by Britannia Hotels to provide all hotels with a team of trained entertainers as well as the technology and equipment required to make the programme a success.
The new the programme brings together daytime activities, social games and live performances all included within the price of a stay.
Liam Fletcher, General Manager of the Norbreck Castle Hotel said: “The sell-out launch weekend here at Norbreck Castle Hotel demonstrated just how strong demand is for the classic British seaside hotel break, where entertainment and social activities are part of the experience.
“As a new entertainment hotel, we are bringing that spirit back to Blackpool, with a full programme of activities, shows and performances running throughout the day and night.
“Importantly, everything is included in the price of a stay and we are retaining our existing room prices.
“We’re committed to offering great value while enhancing the overall guest experience, which is a key focus for us as we continue to invest in the hotel.”
Hotel bosses said the package has been designed to appeal to both adults and families and revive the spirit of the traditional British seaside hotel break, where guests can enjoy a lively and sociable atmosphere and a full day-to-night experience.
At Norbreck Castle Hotel, activities include gentle wellbeing sessions, arts and crafts, sporting games, interactive game shows and professionally-produced live shows led by a talented, Blackpool-based entertainment team.
Founded in 1976, Britannia has grown into the UK’s largest independent hotel group, with a nationwide portfolio of accessible and affordable hotels in key city, seaside and airport locations.
Britannia Hotels also own The Metropole, The Savoy Hotel and Grand Hotel all in Blackpool.
Calls have been made to reinstate The Metropole as a ‘jewel in the crown’ of the resort’s tourism offering after it was used by the Home Office to house asylum seekers.
Blackpool South MP Chris Webb has launched a petition to have the Metropole Hotel restored as a tourist destination.
Since September 2021, the distinctive seafront hotel - the only one in Blackpool was on the seaward side of the promenade - has been at the centre of controversy.
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But last week, Mr Webb was given Home Office confirmation that the asylum seekers will leave the town centre hotel by July.
The MP greeted it as good news for Blackpool after an original pledge that the migrants would only stay three months led to them being housed there for almost five years.
He pledged to reach out to owners Britannia Hotels to ensure they now re-purpose and refurbish the building to bring it back to its former glory “so it can be a crown jewel again in our tourism offer”.
Now, he has launched his petition with that aim, saying “The Metropole should neverhave lost its purpose as a tourist destination”.
Mr Webb added: “We’ve got the chance to put things right. I’m demanding that Britannia invests properly and reopens it as a hotel that brings visitors, jobs, and pride back to our seafront.
“No more wasted potential. No more excuses. If you care about Blackpool’s future, take 30 seconds and sign my petition. I need your support.”