Ever wondered what it is like to see the world through the eyes of a Lego character?
Whether it be Blackpool Tower, Central Pier or the resort’s golden sands, these stunning new images help to imagine the Fylde coast on a truly miniature scale.
The pictures, taken by ‘Legographer’ Andrew Whyte, form part of a new advertising campaign by Shell fuel featuring the UK’s favourite attractions – with Blackpool starring alongside Edinburgh Castle and Newcastle’s Angel of the North.
Andrew, 40, from Portsmouth, took the pictures on Sunday when he visited the town.
He said: “I started my career as a night time photographer but found I was not taking enough images.
“After visiting a Lego store in London a few years ago, I started taking pictures of mini characters around my home town and it became really popular.
“Fast forward 18 months and I had a huge collection of images and they went viral.”
His latest campaign, to promote Shell’s New V-Power Lego collection, has seen him visit famous parts of the country – with Blackpool a “perfect” venue, according to Andrew. When you take the pictures you look for few things.Something iconic – such as the Blackpool Tower and something visible – the larger the better. It helps to make the characters look life size,” he said.
“These pictures were taken with a smart phone, allowing any fan of Lego to explore real life situations to take fun and interesting images.”
Andrew’s pictures caught the eye of the producers behind this year’s Lego Movie, where he was asked to provide promotional shots as the film was screened across the country.
He said his visit to Blackpool was his second in a month – after visiting the resort’s world famous Illuminations in October.
He added: “I know the Pleasure Beach well and I was really impressed by the Lights. I came with my family – we had a trip to Harry Ramsdens and had a very enjoyable weekend.”
For more information about the collection visit www.shell.co.uk