The stars of a new TV show based in Blackpool say its coverage will be the ultimate Christmas present for the resort.
Blackpool Lights, which airs on Channel Five early on Christmas Day, follows the lives of various characters in the town, including the owner of Haworth’s Prize Bingo, David Haworth and comic Joey Blower.
And its cast promise it will help to put Blackpool back on the map, confirming its status as one of the country’s best loved seaside resorts.
Mr Haworth said: “It’s all about life in Blackpool, it was excellent filming it.
“We’ve had the trailers on in the bingo and everyone’s been saying it looks fantastic.
“Blackpool Council couldn’t buy television advertising like this will be.”
Blackpool Lights follows a similar format to shows The Only Way Is Essex and Made In Chelsea, following real people but, in producers words, also “tweaking the action”.
Channel 5’s head of factual entertainment Steve Gowans said: “Blackpool represents the quintessential British sea side resort, and the characters we feature in the series show that it’s still a place where everything and anything can happen - usually with a great big dollop of Northern humour.”
The show was filmed over 31 weeks in 2012 at the same time as Channel Four’s 999: What’s Your Emergency was proving a ratings hit.
But Blackpool Lights will be nothing like the 999 documentary, which followed emergency services across the resort and saw many slate the town, Mr Haworth insists.
He added: “It’ll be really good for Blackpool, not like 999.
“There’s ups and downs and some tear jerker moments but it’s funny, it’s filmed for laughs.
“It’s just what Blackpool needs.”
Other stars of the show include Joey Blower, who is followed on his mission to lose weight and find true love, and grumpy taxi driver Dean who finds fault with most passengers.
Blackpool Lights airs on Channel Five at 3am on December 25, 26 and 27, for an hour each morning.
The bingo caller said it is then due to be shown again in a more prime time slot in the new year.