Businesses from across the Fylde coast are being invited to join Viva Blackpool’s new VIPartners scheme.
It offers businesses the chance to book tickets for Viva’s shows through a new online system and earn credits.
Building on the success of its old Partner Pass scheme bosses said it holds particular benefits for hoteliers.
Martin Heywood, managing director at Viva, said: “We’ve been working behind the scenes on the VIPartners scheme for some time and we’re sure that it will be a win for both Viva and business which get involved. It gives a streamlined way of booking tickets for our shows online.”