Singing sensation Rae Morris has been being tipped for the top for some time - now star-makers at BBC Music have hailed her as one to watch in 2015.
Rae’s been winning strong support and airplay across the BBC this year, with new single Under The Shadows named yesterday’s track of the day on Radio One and headlining the BBC Introducing stage at the summer’s Reading and Leeds Festival.
And her nomination for the BBC Music Sound Of 2015 sees Rae follow in the footsteps of fellow Fylde songstress Little Boots, aka Victoria Hesketh, who won the title – also won in previous years by Jessie J, Adele and 50 Cent –back in 2009.
More than 140 music industry experts and tastemakers including DJs critics, broadcasters and bloggers, name their top three new acts to help form the 15-strong longlist, with the top five to be revealed in January.
2014 winner soul sensation Sam Smith has dominated the singles and album chart since taking the title at the start of the year.
Rae’s just completed a series of tour dates in the UK and Europe with George Ezra, who reached the top five this year.
Speaking last month about the long-awaited release of her debut album Unguarded, on January 26, Rae was characteristically understated yet excited about the hype surrounding her work going into 2015.
“It’s hard to tell what will be the plan, as everything changes every day,” the 22-year-old ex-pupil of St George’s School in Marton said. “I’ve always had the mantra to take every day as it comes and never be too fixed on the future, but you have to dream.
“It would be wonderful for people to recognise the album as something major for 2015.
“Working with people like Clean Bandit and Bombay Bicycle Club helped me find confidence and my place in the industry; somewhere I now fit in by finding my niche.”
Yet Rae remains unphased by those celebrating her talent: “I don’t think it’s about hype, if the music is good, then it’s the right record and that’s what makes people react.
“If people think it’s going to be a big album, then that’s great.”
Radio DJ Huw Stephens, who plays Blackpool’s Blue Room on Friday night, will have the task of announcing the winner when he stands in on the Radio One Breakfast Show, counting down the top five from Monday, January 5 with the winner announced on Friday, January 9. Huw said: “It’s always an exciting time of year to take stock and look at what might be making us dance, cry and jump for joy into the year ahead. I’m excited because there are a lot of artists I and my fellow DJs have supported on the list, and it’s another great chance to share the music we love with an even bigger audience.”
George Ergatoudis, Head of Music, BBC Radio 1 and 1Xtra, added: “If you want to embark on a journey into the future of music, BBC Music’s Sound Of 2015 is a brilliant starting point.
“The longlist is wide ranging, including grime artists, singer-songwriters, an electro-pop band, a garage punk duo and a poet amongst others. It’s a list full of talent and promise and I very much look forward to seeing how each artist’s story unfolds over the coming year.”