Returning to Blackpool for the 66th time, the convention sees magicians from across the world travel to the Winter Gardens.
Among the stars is the town’s own nine-year-old magicial maestro Izzy Simpson, one of the headline acts.
Convention crowds can also expect Richard Caddell and Sooty and Magic Utopia presenting Love After Death – recent stars of ITV’s The Next Great Magician. It runs til Sunday.