The TV vision of a Blackpool director will be bowling over millions of viewers around the world this weekend.
Hamish Hamilton will be the man in charge of broadcasting the Super Bowl’s famous half-time slot to the world, with an anticipated 110million viewers in America alone.
Hamish has run the show at the Big Game in 2010 and since 2012 - the year he was also at the helm of the London Olympics’ Opening and Closing Ceremony broadcasts - with performances by The Who, Madonna, Beyoncé and Bruno Mars.
Last year’s show attracted a record-breaking 111.5million viewers, and the Super Bowl is the third most watched annual sporting event worldwide.
On Sunday night, UK time, Katy Perry will entertain the crowds during half time for the NFL championship Super Bowl XLIX between New England Patriots and Seattle Seahawks at University of Phoenix Stadium in Glendale, Arizona.
And Hamish, 48, will be in the directors’ gallery controlling the hundreds of cameras watching over the show, which will also feature hip rocker Lenny Kravitz.
Speaking to American website The Wrap Hamish said: “Katy is unlike like any artist. She’s brought her own personality, flair and humour to the halftime show
“There are always surprises at Super Bowl!
“The plan is to put on a fantastic show that entertains the great American TV audience.
“It’s a triumph of bringing lots of people, technology, ideas, creative, scientific and logical minds together.”
A team of around 500 people will work to make the 12-minute show happen, from the creatives through to those meeting the logistics challenges of the stadium that changes each year.
Former Arnold School pupil Hamish, who was born Mark in Blackpool in 1966, is also the man in charge of this year’s Oscar ceremony next month.
If Hollywood’s biggest night is the most glamourous night in the diary, it’s the Super Bowl he cites as ‘easily the most stressful’.
“Both shows are very different — the Super Bowl half time show is 12 minutes of turbocharged, adrenaline-filled mayhem,” he said. “The Oscars are three hours of glamour and emotional speeches.
“They’re quite similar in a way as they are significant global events and both have huge numbers of people who sit down together to watch.
“The expectation is very similar and the pressure is the same. It is amazing that I get to work on both.”
This is the third time he has tackled both events, the previous occasions being in 2010 and 2014.
Also on his CV are the Opening and Closing Ceremonies of the London Olympics, following which he earned a BAFTA Special Award at the British Academy Television Craft Awards and a BAFTA for multi-camera directing.
He began his career at BBC Scotland, moving on to studio-based entertainment shows in Manchester, from where he was poached by the Viacom Network.
Hamilton is also a partner in global televised live event production company, Done + Dusted.
Among the live music concert DVDs he has directed are U2, Robbie Williams, Peter Gabriel, Madonna and The Rolling Stones, and he has worked with luxury lingerie brand Victoria’s Secret for their legendary fashion shows for more than a decade.