Bieber's in Blackpool!

His newly unveiled wax figure will be taking centre stage in Madame Tussauds Blackpool, and to celebrate the arrival, 12 dancers from MD Productions became #BlackpoolBeliebers and took to the beach to recreate his ‘Sorry’ video. Replicating the look and feel of the original dance video, the dancers give the real troupe a run for their money.

Replacing the ‘Sorry’ video’s white screen for a backdrop of sand and the world famous Blackpool Tower, the spoof has something every fan yearns for in the original – an appearance from Justin himself.

Justin Bieber stunned fans earlier this year with his new, rugged look – a far cry from his baby-faced debut in 2010. Paying tribute to his recent success and drastic change in appearance, Madame Tussauds has created a brand new wax figure complete with Justin’s tattoos, blonde locks and of course his chiselled abs.

Every intricate detail of Justin’s physique has been carefully considered and perfectly crafted by a Madame Tussauds sculptor. The ‘What Do You Mean’ singer is dressed in typical attire; from his jewellery right down to his Calvin Klein’s.

Casual in his getup and stance, the wax figure portrays Justin Bieber perfectly for his new home in the Festival Fields area at Madame Tussauds Blackpool.

The creation of a wax figure is a lengthy process and making Bieber was no exception. It took the talented team at Madame Tussauds six months to perfect Justin’s brand new figure. In total it takes an experienced 20-strong team of sculptors, colourists and hair stylists to complete the figures, with each one costing £150,000.

Matthew Titherington, general manager at Madame Tussauds Blackpool said: “We’re honoured to be the first Madame Tussauds to show off the brand new Justin Bieber figure.

“We wanted to make a big song and dance about his arrival… so we did exactly that!

“The video was a lot of fun to make and was our way of showcasing the festival vibes we have in the attraction for summer.”

“Justin will be on our headline stage in Festival Fields. With festival season upon us we couldn’t ask for a better time to welcome the superstar.

“Those who haven’t got a ticket to his UK tour can just pop to Madame Tussauds Blackpool to meet the man himself. We’ll even have his best hits playing on the karaoke machine to sing along to.”

The popular Blackpool attraction is the only Madame Tussauds in the UK outside of London, and features 15 interactive zones and experiences, where visitors can get up-close and personal to waxworks of Britain’s best-loved celebrities including Ed Sheeran, Paddy McGuinness and John Bishop.