Beaumont defends World kick-off times

Bill Beaumont
Bill Beaumont
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England 2015 has defended its strategy for ticket prices and kick-off times, declaring it has struck the right balance between making the World Cup accessible and generating the necessary revenue.

All four of England’s Pool A games, including their pivotal fixtures against Wales and Australia at Twickenham, are scheduled for 8pm starts.

The final, staged on October 31, will kick off at 5pm with tickets ranging in price from £150 to £715. The second figure is £108 higher than its football equivalent in Brazil next year, although the entry price is £120 lower.

RFU chairman Bill Beaumont insists the uniqueness of being present at a home World Cup must outweigh any logistical difficulties.

“Coming from the north west, my pals will always have a dig at me for the 8pm time!” Fylde and England rugby great Beaumont said.

“Twickenham is our home ground and it’s in London. How many World Cups do we host? Not that many.

“I’m very confident that the true England supporter will want to come because they want to be part of a World Cup.”

The first wave of tickets, numbering around 500,000, will be distributed in May through clubs affiliated to the RFU and will include access to the final.

The general sale application process begins in September and there will be a ballot system in place for oversubscribed matches. All unsold tickets will then be made available through Ticketmaster from November and December.