YOU cannot help but warm to Rory McIlroy, not just for the golfing prowess that saw him emerge triumphant as the runaway pillar-to-post winner of the United States Open.
He has a bearing and demeanour that is attractive and appealing.
This is exemplified by his link-up with the charity UNICEF, with his volunteer work in the disaster zone in Haiti.
He visited a school that was destroyed in the 2010 earthquake and played around with some 200 local children at another centre.
It helped the young Haitians and brought a perspective to McIlroy’s golf, showing why it would be wrong to worry too much about such things as his collapse in the US Masters.
Last year, McIlroy kept a promise to the organisers of the Egyptian Open to take part in the tournament – for low prize money – and to promote the game at junior level while he was over there.
Who knows what goals McIlroy will conquer in the future?
But clearly the sky is very much the limit.
You know that you are a sporting superstar when you are referred to by Christian name alone and everyone recognises it instantly.
For instance, Lester needs no further indication – neither does Seve, Tiger or The Don for that matter,
And now, there is only one Rory.