Blackpool crashed to their fourth defeat on the bounce as two second half goals were enough for Sheffield United.
After a promising enough first half display it was a typically poor second half display from the Seasiders who are yet to win in any of Neil McDonald’s five games in charge so far.
Pool showed enough as their defensive set-up held the much fancied hosts at the break, but it was once again a tale of two halves for Pool.
Goals from Billy Sharp and Marc McNulty sealed the easiest of second half wins for the hosts who will now be fancied to go on and threaten at the top of League One.
In the opening spell the Seasiders, with five men packing the midfield, were quite clearly happy to sit back and allow the home side to play in front of them, with Mark Cullen looking a very lonely figure in attack.
It wasn’t pretty, but the silence inside of the stadium as the twenty minute mark passed showed Pool were at least looking solid for the first time this season.
After 17 minutes there was finally an effort on goal, and it came from a unlikely source in left-back David Ferguson.
He burst forward and tried his luck from all of 30 yards, unfortunately for the Seasiders it drifted just wide.
As with a couple of the league games so far this season, Blackpool were actually the better side as the midway point of the first half came and went.
Oliver in particular was catching the eye with Pool competing much better in the middle of the park.
It took 27 minutes for the home side to have anything like an effort on goal, although Connor Sammon’s tame effort was never going to beat Kyle Letheren who comfortably saved down to his right.
Seven minutes later was another half chance, this time for Blackpool as Clark Robertson rose to head an effort straight at Howard from a Cameron set-piece.
Again it was a simple enough save.
One player who has been forced to be patient so far this season is defender Aldred, who must have been wondering who he had offended to be unused in all the games despite major defensive problems for Pool.
And with just two minutes before the break on Saturday he produced a block which was as good as a goal for the Seasiders.
Che Adams cut the ball back into the path of Sammon who drove an effort towards goal, only for Aldred to fling himself in the way and divert the effort over.
At half-time the talk in the press room was of a very lack lustre Sheffield United and a defensive minded Blackpool.
But as the second half began it was the Seasiders who made the charge going forward, rattling the post after just a minute.
Brad Potts was fouled right on the edge of the box by Basham and skipper David Ferguson’s curling free-kick had Howard beat, but not the woodwork.
While it was all positive, we all knew at some point Sheffield United would get a chance in front of goal, and it game on 56 minutes.
Jamal Campbell-Ryce did brilliantly down the right before crossing perfectly into the path of Sammon who couldn’t miss from two-yards - well some how he did.
The striker clearly took his eye off the ball for a split second and miss-kicked wide, it was the miss of the season and a huge slice of luck for the Seasiders.
The chance strangely lifted the home side and their supporters, and for the next ten minutes it was pretty much one-way traffic.
And there was no surprise when United took the lead on the hour mark.
A clever set-piece from Sheffield United saw Basham block off a Pool defender and allow Billy Sharp all the space in the world to fire past Letheren who will probably feel he could have done better.
I suppose it was only a matter of time, Sharpe ALWAYS scores against Blackpool.
What followed was a very difficult period for the Seasiders against a home side given a shot in the arm by the goal, but Pool at least held firm and didn’t concede a quick fire second which McDonald has spoken about so often.
And the Pool boss made a change to try and spark his side’s comeback on 68 minutes, introducing Jack Redshaw in place of the quiet Cameron.
Sadly with 17 minutes left the game was dead and buried when substitute Mark McNulty was given far too much space to drift forward and curl a wonderful effort past Letheren from the edge of the area.
It was all too easy and things are looking bleak for the Seasiders, their second half display was dreadful.