Blackpool FC’s shirt sponsors today admitted they have made a mistake in signing up with the club after an angry backlash from fans.
Hotel group Village said it has been hit with complaints since announcing it was to be the Seasiders’ shirt sponsor for the 2015/16 season.
Now the company’s chief executive Gary Davis has met with Blackpool Supporters Trust and protest group Tangerine Knights where Village agreed to withdraw sponsorship of the club’s shirts at the end of the season.
“Blackpool is one of many teams we have supported and in hindsight maybe it’s something that we should have avoided, but the shirt deal is done and we will honour the contract this season,” said Davis.
“However, we have no direct interaction with the club owners at any level and will not be renewing at the end of the season.
“We will be happy to continue future sponsorship to a new ownership.”
Village are said to be concerned by the negative response to its tie-up with Pool which has seen a number of people cancel their leisure and golf membership’s at their East Park Drive site in Blackpool.
The words “Oyston Out” were also daubed on the 15th green of the site’s golf course.
After initially planning to call on a boycott of Village hotels for Blackpool supporters, BST, which were not involved in any damage caused to the course, now said it is pleased to support them.
A statement released by BST and Tangerine Knights said: “Village have informed us if current owners remain at the club then they will not even consider renewing the current sponsorship deal and will walk away from BFC at the end of the season.
“After talks we are pleased to announce they have realised professional football clubs are an important part of the local community and that they expect their business partners to have positive relationships with their customers, other businesses and the local community.”
BST is currently in talks with owner Owen Oyston about buying the club and submitted a formal bid last month.
It added: “Village have offered a long term sponsorship deal of the club, but only under a new ownership group, particularly if supporters are involved.
“We are delighted with their decision and hope to work with them in the future.”
While no-one at Bloomfield Road was available to comment on the situation last night it’s believed Village are yet to complete all their sponsorship payments for the coming season and will be expected to complete them.