Neil McDonald admitted his Blackpool hit “rock bottom” as they crumbled to a 2-0 defeat away to fellow strugglers Shrewsbury.
Two goals in five second-half minutes rooted the Seasiders to the bottom of League One, already four points from safety.
And after months of being upbeat and putting on a brave face, McDonald finally lost his patience.
“I can’t find any positives,” he blasted. “In the second half we forgot how to pass, how to move and how to tackle.
“We didn’t win the individual battles and deserved what we got in the end, which was nothing. For the first time this season I’ll agree we deserved nothing.
“I didn’t get one answer back in the dressing room afterwards. You could hear a pin drop.
“It’s rock bottom and that’s the first time I’ve said that. It’s definitely rock bottom for me.
“I can’t believe the difference from the second-half performance against Barnsley last Saturday to that one. It’s just not good enough.”
Jean-Louis Akpa Akpro was allowed to score two simple goals for a Shrews side who hadn’t picked up a single point at home all season.
Pool did have a goal disallowed at 0-0 but replays suggest Mark Cullen was rightly ruled offside.
McDonald added: “We were out of the game as soon as they scored their first goal.
“We didn’t really get at them although we had a goal disallowed, which was probably the correct decision.
“We came up against a team who haven’t picked up one point at home, yet we were outplayed.
“That makes me not very happy. The goals we conceded were poor and it’s hard to stomach.”
Blackpool’s dreadful afternoon was made worse when Tom Aldred went down clutching his hamstring.
But McDonald revealed it was a blow to the head which caused the defender to be substituted.
“His hamstring is fine but he’s taken a whack across his head. He wasn’t quite knocked out but he was stunned,” the manager explained.
“He felt dizzy but he e should be all right for Tuesday (when Chesterfield visit Bloomfield Road, 7.45pm).”
Shrews boss Micky Mellon, the former Blackpool favourite, described his relief at picking up only a third win of the season and their first at home.
Mellon said: “It feels great to finally get the victory at home and get that off our back.
“I’m obviously disappointed it took us so long to get it, but after that first goal went in it seemed like a different game and the players lifted immensely.
“You could see it was building. The chances kept coming and you could see the relief when that goal came.”