Blackpool is offering free tickets to emergency service staff and armed forces personnel for their game against Grimsby Town.
The game at Bloomfield Road, to be played on Saturday, April 8, has been dubbed "Services Saturday" with the club offering free match tickets to those in the police, ambulance service, fire service and NHS in Lancashire.
The club says the offer, which also extends to those currently serving in the Armed Forces, is in place as a thank-you to those who ensure public safety and health on a daily basis, enforcing the law, protecting lives and dealing with medical emergencies.
Blackpool FC chief executive Alex Cowdy said: "Those in the emergency services and armed forces show incredible determination, dedication and courage every day, even in the face of adversity. Their swift actions save lives and protect people from harm.
"This gesture is our way of showing appreciation for those who work tirelessly for the benefit of others."
It comes after the club slashed ticket prices to £5 for last weekend's home game against Hartlepool. Another ticket initiative is expected to be launched for Pool's penultimate home game of the season against Cheltenham.