TWO goals from Kevin Phillips and a Ian Evatt strike fired Blackpool back into the play-off places.
Brighton had taken an early lead before two goals just before the break handed Pool the lead.
And after the away side were reduced to ten men, Phillips’ second of the afternoon sealed the points.
Follow our minute by minute report below.
FULL TIME: BLACKPOOL 3 BRIGHTON 1
86 mins: Barry Ferguson fouls 25 yards out. Liam Bridcutt’s poor free-kick is easily defended by Blackpool.
80 mins: Lomana Lualua, Nouah Dicko and Roman Bednar come on in place of Tom Ince, Matt Phillips and Kevin Phillips.
LATEST: BLACKPOOL 3 BRIGHTON 1
79 mins: GOAL FOR BLACKPOOL!!!!
Kevin Phillips diverts a Gary Taylor-Fletcher effort into the net after brilliant work down the right from Tom Ince.
75 mins: Neal Eardley lashes one over from a tight angle, a cross might have been a better option.
66 mins: Vicente Rodriguez skims the post with a superb free-kick from 25 yards.
63 mins: Pretty uneventful since the sending off, suppose that will suit Blackpool. Could do with a a third to seal it.
57 mins: Gonzalo Jara Reyes is sent off for Brighton after a two-footed lunge on Keith Southern.
51 mins: Matt Phillips tries one from 25 yards. Great effort, just wide.
45 mins: Blackpool kick-off the second half.
HALF TIME: BLACKPOOL 2 BRIGHTON 1
45 mins: Three minutes time added.
42 mins: What a ten minute for Blackpool. Kevin Phillips heads wide from three yards after a brilliant free-kick towards the back post by Tom Ince.
LATEST: BLACKPOOL 2 BRIGHTON 1
40 mins: GOAL TO BLACKPOOL!!!
Kevin Phillips finishes from 12 yards. What a turnaround.
LATEST: BLACKPOOL 1 BRIGHTON 1
36 mins: GOAL FOR BLACKPOOL!!
Ian Evatt taps home from four yards after Brighton failed to deal with a Stephen Crainey cross.
34 mins: Another good save from the Brighton keeper, this time keeping out a Kevin Phillips effort from seven yards.
28 mins: Gary Taylor-Fletcher almost gets Blackpool back on level terms. His header from a Stephen Crainey cross forced a great save from the keeper.
24 mins: Craig Mackail-Smith rattles the post for Brighton from five yards.
23 mins: Tom Ince turns well and forces a decent save from Peter Brezovan. Decent chance, nothing more.
21 mins: Gary Taylor-Fletcher is booked for a strong tackle on Adam El-Abd.
15 mins: Better from Blackpool. Keith Southern has a decent effort cleared off the line.
14 mins: Free-kick to Blackpool in a good position as Kevin Phillips is brought down around 25 yards from goal. Neal Eardley hit the wall with the resulting strike.
12 mins: Not a great start here, Brighton look good. Plenty of time for improvement though.
LATEST: BLACKPOOL 0 BRIGHTON 1
7 mins: GOAL TO BRIGHTON!!!
Joe Mattock heads a Craig Noone corner into the top corner.
5 mins: Big chance for Brighton as Craig Mackail-Smith finds himself unmarked in the box. He headed a Craig Noone cross towards goal, only for Matt Gilks to make a superb save.
4 mins: Decent ball into the box, Matty Phillips can’t get on the end of it. Bright start from Blackpool.
3pm: Brighton kick-off on a sunny mild day at Bloomfield Road.
Team news: Ian Holloway makes three changes to the team that lost to Peterborough last week.
Neal Eardley, Keith Southern and Kevin Phillips start. Craig Cathcart, Ludovic Sylvestre and Lomana LuaLua drop out of the starting eleven.
Team: Gilks, Eardley, Evatt, Baptiste, Crainey, Ferguson, Southern, Taylor-Fletcher, Ince, M Phillips, K Phillips
Subs: Cathcart, Martinez, LuaLua, Dicko, Bednar