A GOAL from Nikola Zigic three minutes from time meant Blackpool had to settle for a draw against Birmingham City.
The substitute controlled a left-wing cross before slamming home from six yards to deny Pool the win.
A brilliant strike from Neal Eardley had given Pool the lead after goals from Marlon King and Stephen Crainey saw the sides go in on level terms before the break.
Follow our minute-by-minute report below:
FULL TIME: BLACKPOOL 2 BIRMINGHAM CITY 2
90 mins: Four minutes time added on.
89 mins: You have to feel for Blackpool who have been excellent in the second half and deserved the three points here.
LATEST: BLACKPOOL 2 BIRMINGHAM CITY 2
87 mins: GOAL FOR BIRMINGHAM!!!!!
Substitute Nikola Zigic controlled a left-wing cross before finishing well from six yards. Very harsh on Blackpool
80 mins: Tom Ince and Callum McManaman come on to replace the superb Lomano Lualua and Matty Phillips. Only Ian Holloway would bring on two strikers when one goal up at home, never doubt him though!
77 mins: Gary Taylor-Fletcher is replaced by Angel.
76 mins: Gary Taylor-Fletcher has a goal ruled out. He met a sublime Lualua flick and burried it from 8 yards, sadly the flag was up.
66 mins: Shelvey fires well over from 25 yards.
63 mins: Matt Gilks again on hand to save Blackpool. This time he palmed a decent Chris Burke effort from 18 yards. Gilks has been brilliant for Blackpool so far this season.
60 mins: Matty Phillips heads a Ludo Sylvestre corner over the bar from 15 yards.
60 mins: Lualua is at the heart of everything for Blackpool, a real talent.
58 mins: Important for Blackpool to keep it tight. When was the last time both full-backs scored for Blackpool.
LATEST: BLACKPOOL 2 BIRMINGHAM 1
57 mins: GOAL FOR BLACKPOOL!!!
A sensational strike from Neal Eardley. He met a pass from Shelvey and curled an unstoppable effort into the top corner from 22 yard. Brilliant goal.
55 mins: Scrappy opening to the second half. Neither team really making an impact.
46 mins: Massive chance for Blackpool. Taylor-Fletcher found Lualua on the left who played the ball right into the path of Phillips who scruffed it wide from only six yards. Should really have scored.
45 mins: Blackpool kick-off the second half.
HALF-TIME: BLACKPOOL 1 BIRMINGHAM CITY 1
45 mins: One minute time added on.
36 mins: Another good move from Blackpool. Matty Phillips found Ferguson in the box who turned but failed to hit the target from 12 yards.
LATEST: BLACKPOOL 1 BIRMINGHAM CITY 1
30 mins: GOAL FOR BLACKPOOL!!!!
Stephen Crainey runs onto a Lualua pass before slotting past Myhill in the Birmingham goal. What on earth was Crainey doing up there? Great finish.
29 mins: Almost an instant reply from Blackpool as Lualua twisted and turned at the edge of the box before curling an effort just wide from 20 yards.
LATEST: BLACKPOOL 0 BIRMINGHAM CITY 1
28 mins: GOAL TO BIRMINGHAM!!!
Marlon King races away from the Blackpool defenders before calmly slotting past Gilks.
24 mins: Game settled down here, pretty scrappy.
17 mins: Sensational save by Gilks. I don’t know how much he knew about it, but the Blackpool keeper somehow managed to turn Marlon King’s header over from five yards.
9 mins: Fantastic move from Blackpool, LuaLua again involved. this time he played Matty Phillips in on goal who shot wide from 12 yards.
8 mins: Corner to Blackpool after good work down the right from Neal Eardley. Well defended by the away side.
5 mins: Good block from Barry Ferguson in the six yard box as he flung himself in the way of Wade Elliot’s close-range effort.
3 mins: Decent move for Blackpool, involving Lualua and Jonjo Shelvey, ended up with a decent effort from the Liverpool loan man from 20 yards. Just wide.
3pm: Birmingham kick-off at a wet and windy Bloomfield Road.
Pool make three changes to the side that draw with Middlesbrough last week.
Lomano Lualua, Matt Phillips and Neal Eardley all start.
Pool: Gilks, Eardley, Crainey, Evatt, Baptiste, Ferguson, Shelvey, Sylvestre, Taylor-Fletcher, Lualua and M Phillips.
Subs: Basham, Howard, Angel, Ince and McManaman.