Manager Graham Alexander insists the grass isn’t always greener for the bigger clubs despite his Fleetwood Town being financially outgunned this weekend.
Bradford are one of the bigger clubs in League One, benefitting from the Financial Fair Play regulations by which every team must abide.
Boss Phil Parkinson has been able to recruit from the divisions above, his captures including former Fleetwood loanee Josh Morris, who Alexander admitted last summer was beyond his budget.
But Alexander made it clear he’s not jealous of the spending power of his opposite number at Valley Parade, insisting he’s got faith in the young, ambitious team he’s putting together at Highbury.
And he knows in the past the boot has been on the other foot.
“It’s just a fact of life,” said the Fleetwood boss. “It’s been us in that position at other levels.
“We don’t moan or look with envy at other clubs.
“Some people do but I don’t believe in it – you should be proud of what you have got. That’s what we are.
“Whoever we play against, you’ll never hear me bring up the excuse that their budget is this, that or the other. There are no guarantees in football.
“We’re confident in the players we have and the club we are.”
As for Morris, who was with Fleetwood for the best part of two seasons before leaving parent club Blackburn for the Bantams, Alexander isn’t bitter about the midfielder’s choice.
He said: “Josh went there instead of to us. It’s every professional’s prerogative to do that. I don’t take anything personally. It’s just a fact of business.”
Bradford made a sluggish start to the season but have rallied in recent weeks.
And having faced Parkinson’s men in two out of the last three campaigns, the Fleetwood boss knows just what his side will come up against.
But he believes it will be a superb learning experience for the likes of Amari’i Bell, Lyle Della-Verde and Tyler Forbes, all of whom have virtually doubled their total League One minutes since the start of the new campaign.
“We’re expecting a tough game,” Alexander added. “They are always very well organised and fit, and they have good players and a goal threat.
“They’ve been very successful over the last two or three years, since Phil Parkinson has been there.
“They’ll be a bit disappointed with their start. We all know what their expectations are.
“But we’re a month into the season and there’s no panic at either club – I know there’s not here.
“These are the games where young players learn. They’ll learn more here than they will in 10 weeks of training and that’s the fast track these players are on.”