A Poulton PR agency, making history in the county of Northumberland this year, has had its marketing ideas rewarded with two award shortlistings in the PRMoment.com awards 2017.
Catapult PR’s, Romancing Northumberland campaign has been shortlisted in both the ‘Media Relations Campaign of the Year’ and the ‘Community Engagement Campaign of the Year’ categories.
The campaign has been conducted on behalf of Catapult PR’s client, Langley Castle Hotel and Restaurant, in Langley-on-Tyne, which has been part of Northumberland’s landscape for over 660 years.
In July 2015, Catapult suggested its client put out a call for a Northumberland Day – a special date on which the history-rich county – home to saints, Hadrian’s Wall and Border Reivers – could celebrate its amazing history, culture and food and drink.
Despite great media coverage and comments of support from the public sector, no actual help was forthcoming, so Catapult PR set about engaging as many people as possible.
The result has been the creation of the first ‘Northumberland Day’, scheduled for May 28, 2017 and championed by Langley Castle.
Catapult’s Jane Hunt said: “The response to Northumberland Day is overwhelming and we hear of new participation every day. Our plan is to turn Northumberland yellow and red – the colours of the Northumberland flag – on May 28, but to have events and activities running across the county for the fortnight around the day.”