Yorkshire Building Society colleagues in Blackpool are hoping to bring a little Easter cheer to children in hospital through its latest charity campaign.
The branch, on Birley Street, is collecting chocolate eggs from customers and the public to be presented to children who are at Blackpool Victoria Hospital over Easter, to help make a difference in their stay.
Blackpool branch Community Champion Clair Greenwood said: “We just want to help make children happy while they’re in hospital.
“I think the children’s ward is close to a lot of people, and it really resonates with a lot of our staff and customers.”
Child care at Blackpool Victoria Hospital is certainly close to Clair’s heart as she has visited with her son, Charlie, several times since he was born seven years ago.
She added: “I know I was miserable watching Charlie in hospital, so if we can brighten up a visit for a family we know we have made a difference.”
So far, more than 30 eggs have been donated, but colleagues have set themselves a target of 100 eggs before the end of March.
They will be received by Blue Skies Hospitals Fund, the charity for Blackpool Teaching Hospitals NHS Foundation Trust.
Clair said: “We wanted to do something different, and help raise awareness of Blue Skies at the same time.
“Blue Skies helps people all across Blackpool.”
Head of fund-raising at Blue Skies, Kila Redfearn, said: “We are extremely grateful for any gifts donated to patients of our hospitals.
“These eggs will make such a difference to children who have to be in hospital over Easter.
“We have to say a huge thank you to all the staff and customers at Blackpool’s Yorkshire Building Society. We look forward to receiving these eggs later in the month.”
The branch is open for donations Mondays to Fridays 9am to 5pm, Wednesdays 9.30am to 5pm and Saturdays 9am to noon.