Women’s network aids rural business

The Lancashire WiRE group are seeking more members.
The Lancashire WiRE group are seeking more members.
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A network launched to help women make their mark in business is on a mission to recruit new members.

Lancashire WiRE (Women in Rural Enterprise), which is part of a national networking body, meets monthly at Myerscough College.

Meetings feature talks on everything from business marketing and social media to dressing for success and choosing the right colours to project a business image.

Network organiser Bridie Philpotts said: “Our vision is to provide a supportive environment to enable all business women, whatever their level of experience, to have the confidence to connect with their peers, to learn from the vast array of skills and expertise, to gain confidence from the knowledge that they are not alone and to be inspired by the stories of success.

“We offer a subsidised package of training covering key aspects from business planning, to marketing, sales and financial forecasting.”

WiRE members come from a range of businesses. Many are career changers such as Natalie Tidy, from Bilsborrow, who has set up her own crafts company, Knatters Knits, and Samantha Ploutarchou, who switched careers to train as an osteopath and runs a practice in Great Eccleston.

Samantha said: “At my first WiRE meeting I was struck by the friendly atmosphere.”

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