This is why an air ambulance was called to Blackpool promenade near Central Pier

Holidaymakers and passers-by watched as the helicopter landed on the Promenade this afternoon

A North West Ambulance Service spokesman said the service received a call at around 2pm today to a private address in Coop Street, which runs parallel to the Promenade.

A patient was conveyed from Coop Street to the Promenade, where a waiting Air Ambulance took them to hospital.

No further details have been released.

A Lancashire police spokesman said it was a matter for the ambulance service.