What home-buyers across Britain really want from a property

Getting on the housing ladder has never been more expensive
Getting on the housing ladder has never been more expensive
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"Detached", "garage" and "bungalow" are the most popular search words used by house-hunters when looking for properties online, analysis by a website has revealed.


Zoopla examined data from its keyword property search tool to make the findings.

Its analysis also suggests searches for sprawling countryside retreats are popular - with "cottage", "acres" and "rural" also appearing among the 10 most popular search words used across Britain.

Zoopla spokesman Lawrence Hall said: "Whilst location and price are clearly some of the main drivers behind property purchasing decisions, data from our keyword search tool reveals some of the property-related specifics buyers across Britain are looking for."

Variations in trends were found across the country, with searches for sea views and period properties proving particularly popular in the South West of England.

Sea views are also popular searches in Wales and the North East of England.

In London, houseboats are particularly sought-after, as are properties with a balcony, the research revealed.

Meanwhile, in Scotland, buyers appear particularly keen to snap up a home boasting a large kitchen.

In Yorkshire and the Humber, a conservatory and land are high on buyers' priority lists.

Here are the top 10 keyword searches across Britain, according to Zoopla:

1. detached

2. garage

3. bungalow

4. parking

5. annex

6. garden

7. freehold

8. cottage

9. acres

10. rural

And here are the top 10 keyword searches across the nations and regions according to Zoopla, starting with the South East and continuing with London, the South West, East of England, Scotland, the North West, the West Midlands, Wales, the East Midlands, Yorkshire and the Humber, and the North East:

1. detached, garage, freehold, garage, garage, garage, garage, garage, detached, garage, garage, detached

2. garage, detached, garage, detached, detached, detached, detached, detached, garage, detached, bungalow, garage

3. bungalow, parking, detached, parking, bungalow, bungalow, bungalow, parking, bungalow, bungalow, detached, bungalow

4. parking, annex, parking, annex, parking, parking, parking, bungalow, parking, parking, parking, acres

5. annex, bungalow, garden, bungalow, annex, garden, garden, annex, acres, annex, annex, parking

6. garden, garden, help to buy, sea view, acre, cottage, cellar, acres, annex, cottage, semi-detached, garden and garage

7. freehold, cottage, houseboat, cottage, garden, rural, cottage, driveway, cottage, rural, cottage, cottage

8. cottage, acre, balcony, acres, barn conversion, large kitchen, conservatory, cottage, land, acre, garden, annex

9. acres, freehold, period, garage, cottage, acres, annex, conservatory, rural, character, conservatory, rural

10. rural, period, ground floor, period, rural, land, semi-detached, semi-detached, sea view, conservatory, land, sea view