BLACKPOOL’S high-street has been dealt another blow after it was revealed a popular underwear store is set to close.
National chain La Senza is heading into administration – and yesterday signs went up at its Houndshill store to inform customers it would be closing its doors.
And the loss of yet another household name from the centre – hot on the heels of popular shoe store Barratts – has been described as “awful”.
Eileen Ormand, town centre BID manager, told The Gazette: “I’m heartbroken for the staff that work in there, it’s an awful time of year to have this kind of announcement made.
“La Senza is a household name, anyone who likes lingerie will shop there. It’s an awful thing these specialist stores are disappearing.
“I don’t like the idea we’ve lost another national name from Blackpool because I think they are so important to bring people into the town and make it a name for shopping.”
La Senza has 146 stores and 18 concessions in the UK, and announced on Christmas Eve it planned to enter administration.
A spokesman for the firm said: “Due to trading conditions in La Senza’s high street locations and the overall macro environment which are having an adverse effect on the company, the board of directors of La Senza has filed a notice of intention to appoint administrators.”
The company – which said it expected to enter administration within 10 days – stressed it would be working with accountants KPMG in a bid to secure its future and that of employees.
The spokesman added: “For the avoidance of doubt, the company is not currently in administration, and no administrator has been appointed.
“The company continues to work with KPMG to explore all options to safeguard the future of the company and its employees.
“Further announcements will be made in due course.”
Barratts closed earlier this month and was also based in the Houndshill, while fashion chain Jane Norman also entered administration this year, but remained open.
But Mrs Ormand added she did not believe bosses at the Houndshill would struggle to fill the large La Senza store.
She said: “I don’t think they will have any problem moving the store on. With the new owners the Houndshills’ tenancy rates are good so I would be very surprised if they can’t attract another store into the unit.”