A Blackpool hotelier and campaigner has lost her three year battle with cancer.
Pat Francioni, who ran the Alumhurst Hotel in Charnley Road for more than 30 years with her husband Steve up until last year, died in Trinity Hospice on September 27, aged 70.
She was a member of the StayBlackpool board and a former chairman of Blackpool South Conservatives.
In 2007 the Alumhurst was named small hotel of the year in the VisitBlackpool Tourism and Business Awards.
Over the years she was involved in campaigns ranging from battling against the spread of HMOs (houses in multiple occupation) in the holiday area, to calling for a conference centre.
Mr Francioni said: “Pat always worked hard for Blackpool and she campaigned for a proper conference centre which this town desperately needs.
“She also did a lot for Charnley Road, bringing the street its own illuminations and planters.
“She fought so bravely against her illness and will be missed by everyone who knew her.”
Tributes have been paid by her colleagues from the tourism industry.
President of StayBlackpool Claire Smith said: “Pat was a staunch ambassador for Blackpool and her death is a real loss to the town.
“She was one of those people who knew what Blackpool was about, warts and all, but she would never let anyone decry it.
“She loved the town and believed in it and wouldn’t let anyone put it down. She was one of life’s doers and we will miss her terribly.”
Mrs Fancioni, who was born in South Shore, leaves two children Julie and Robert, and four grandchildren and two great-grandchildren.
Her funeral is at Carleton Crematorium on Friday October 9 at 11.15am. Mourners are asked to make donations to Trinity Hospice or Christies Hospital if they wish to.