A Fylde woman is hoping to empower others through the lens of her new business.
Tracey Edwards has launched Pamdora’s Picture Box, a photography business which focuses on using light and shade to bring out the best in anyone.
She said she was inspired by the work of the great British photographer Cecil Beaton and the name was inspired by her mum Pam who died from cancer.
Tracey, 47, of St Annes, who studied photography at Blackpool and the Fylde College, said: “I wanted to give something back to women who have issues with confidence.
“Some parts of the media exploit women, and size zero and size six don’t mean anything to me. This is for real women to release their inner goddess.
“I style with lighting to bring out the best in my subjects. I use it to highlight a particular aspect of the subject or part of the body which draws the viewer in.
“I loved the work of Cecil Beaton and I love the concept of the non-naked nude where you photograph someone and make it look as if they are nude when they are not.
“I want to capture the natural woman. If you have got stretch marks then they are simply part of your life – you have earned your stripes and should be proud.
“But I can hide scars and things women don’t want to have seen.
“I have many friends who have gone through refuges or have issues in their past and I feel that this kind of photography can help them feel more positive about themselves. I charge a set fee and give them the images on a disc as well as a print of the one they like the best. If they want more they can print them themselves or come to me for a bigger version.
“It puts the control in their hands.
“I like to get them in with a cuppa and chat. I ask them 10 questions beforehand, about what they do like about themselves.
“They quite often soon turn that around to what they don’t like. The sessions can take anything from an hour to three and are very relaxed. I ask them again afterwards and the answers have all changed.
“Many people don’t like being in front of a camera. But it is a bit like one of those Go Ape places. You are scared before but afterwards there’s a sense of achievement and you feel different about yourself. I would like to offer my services to hospices and charities. My mum died of pancreatic cancer and photographs are about memories, too.”
Tracey has her base at the Oak Tree Studios, on Lytham Road, and has had help from the Get Started scheme run by Blackpool Council.