They’re setting the bra high

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Ladies – we want your undies!

That’s the message from Ann Summers in Blackpool.

Staff at the Church Street store are organising a charity campaign, from August 20 until 29.

And they are collecting your old bras.

It’s all for a good cause, Smalls For All – a small, relatively new charity which collects unwanted bras and recycles them by taking them over to Africa, where they are given out to young women who don’t have access to high street or clothing stores like the Western world. Ann Summers Blackpool is asking all Fylde Coast women to dig out any bras, in good condition, they no longer need or want, and bring them in to the store.

Becky Doran-Brown, assistant manager at Ann Summers Blackpool, said: “We are asking the ladies of Blackpool and the Fylde to dig out any ill-fitting and unwanted bras – in good condition and bring them into us.

“The we will send them off to Smalls For All, to help benefit women in other parts of the world, where getting a bra isn’t as easy as popping to your local high street.

“It’s hard to believe something as small as underwear can make such a difference to people’s lives, but it really can. It’s about personal preservation for women in African countries.

“The project is in part about health, because, of course, a good supportive bra is important. The charity not only supports young women, but it helps empower them, too. We are offering women who bring in their old bras a discount of 10 per cent off new underwear from the store.

“We know how important it is for bras to fit correctly, so we are offering free bra fits.

“There will also be a chance to win a brand new underwear set. With each item donated, women will get a raffle ticket to be in with a chance of winning – so the more they donate, the greater chance of winning the set.

“And there will be a chance to win a year’s supply of lingerie during the campaign week.

“At the store, we are also holding a raffle with prizes donated by local businesses – to raise money for the charity to help them continue their work in Africa.

“We have confirmed donations from West Coast Rock Cafe, Pizza Express, Nandos, Pizza Hut and Costa Coffee, as well as items from Ann Summers, £10 high street voucher, Body Shop gift and other items.

“We have already had a wonderful donation of more than 60 bras from the Cottage Chippy. Most women will have bras in the back of their drawer they never wear and have only worn a handful of times.

“A lot of us probably have bras we have never worn, some of which may even still have the labels attached.

“These can be used by women who could really benefit from them, rather than languishing in a drawer.”

The raffle will be drawn on August 29, when the store will also be offering refreshments and a social event – with everyone invited to join in. For more information on the charity, visit

To find out more about the appeal, call Ann Summers Blackpool on 0870 0534020.