The end of Bloomfield Road?

BLACKPOOL FC fans could soon be watching games at The Wonga Stadium, McDonalds Arena or the KFC Bowl.

All of those things are a possibility following the revelation Blackpool Football Club are set to sell the naming rights to Bloomfield Road.

Only four other clubs in the Premier League currently have sponsored stadiums; Arsenal's Emirates, Bolton's Reebok, Wigan's DW Stadium and Stoke's Britannia.

All have seen millions put into the respective club's coffers.

John Woodman, business development manager at Blackpool FC, said today: "Hopefully we could get a multi-million pound deal.

"Now we are in the Premier League and the ground has a fourth stand it's a whole new kettle of fish for exposure.

"We are looking at preferably a multinational. If we get derisory offers or partners who aren't good enough, we will leave it as it is.

"We've got to look at every possible income revenue. We sell out every game but that's 6,000 to 10,000 tickets less than the next team. Every penny counts – it's all well and good saying that we've got 90 million but every team gets funded the same."

Fans gave the move a cautious welcome.

Chairman of Blackpool's Supporters' Association Glenn Bowley said: "The club should always be looking to maximise all types of commercial income in order for us to compete at the highest possible level.

"Selling the naming rights could also have a financial impact on supporters; it could help keep ticket prices as low as possible. We'd like to see Bloomfield Road kept in the name if possible as it is our home. But if changing the name helps us develop on and off the pitch, it can only be a good thing."