HEALTH and social care students are encouraging mothers that ‘breast is best’ for a new campaign.
A survey carried out by the Blackpool and The Fylde College students found nine out of 10 Fylde coast mothers don’t breastfeed, despite its health benefits.
Now they are on a mission to promote the method to young mums and encourage dads to support them too.
The Level Two and Three students carried out research among 150 young people from the area.
Although 90 per cent agreed breastfeeding was good, 89 per cent said they would not do it themselves. Of the 21 new mothers surveyed, none were breastfeeding. And 95 per cent of those asked thought it was simply easier to bottle feed.
Mother Rebecca Daley, 26, from Cleveleys wants to share her own experience to encourage young mums to use the method.
She said: “It’s a good idea for young mums for the benefits that it doesn’t cost anything and it helps you to lose baby weight quicker.”
The work is part of Blackpool and The Fylde College’s aim of becoming the first Further Education college in the North West to develop a Baby Friendly policy.
Through February and March the students will meet with mothers and fathers in order to raise awareness of ‘breast is best’.
The Health and Social Care students will cover a range of breastfeeding related topics with new families a part of their campaign, including health benefits, cost, image, facts about infant feeding and the value of breastfeeding.
There will also be sessions aimed at involving dads in the process.
The two-month long campaign was opened on Tuesday, with staff from Public Health, the Breastfeeding Network, Maternity Services and Blackpool Victoria Hospital’s Parent Craft and Infant Feeding unit supporting it.