From being roused by an alarm clock of screaming tots and hungry toddlers, through the school run, work, chauffeur duty, evening meal, bath-time and bed, mums are juggling more roles and responsibilities than ever.
And it seems to be taking its toll.
Research carried out by tea company Twinings has revealed women all over the UK are so focused on looking after others, they are left feeling time-poor and stressed.
Now Twinings is encouraging women to Take 10 to support its new campaign, Gets You Back To You.
Teaming up with mother-of-three, TV presenter Claudia Winkleman, Twinings hope to inspire women, no matter how busy they are – to take just 10 quality minutes every day to focus on themselves and reconnect.
Claudia believes recharging your batteries with a cuppa is not something to feel guilty about.
She says: “Lots of people have approached me before about this sort of issue and said we’ve got all this research – about women who are so busy, they are working, coping with kids and trying to cook organic pesto and they’re managing to make the beds, doing school runs and doing housework and never take any time for themselves and what they need is half a day at a spa, and I’ve thought... ‘Oh goodness, that’s so unrealistic and unbelievable, who has time for half a day at a spa?
“I don’t do anything like that, but what I’ve always done is have a sit down, with a cup of tea and I have a short nap.
“I’m a massive fan of naps, and I do think this campaign makes all the sense in the world – because you just take 10 minutes – that’s all you have to do.”
And at Truly Scrumptious tea rooms on Chapel Street Walk, Poulton, they certainly agree!
Mum Jo Fenwick, who set up the business just over a year ago, says: “There’s nothing quite like a cup of tea.
“I really do think it’s a great idea for mums to be able to just take five, put your feet up and enjoy a cuppa.”
Jo, who has a 20-month-old son Noah, said: “I know what it’s like for mums – it is lovely just to have chance to sit down for a few minutes.
“Usually when Noah takes a nap, I grab a chance to sit down and have a cuppa.
“I think people like to come a tea room because the atmosphere is nice and relaxed.
“They can sit down, take time out, chat, have a cup of tea. I think this campaign is a great idea.”
Sue McCaw, mum-of-two, from Singleton, says: “I think it’s definitely a good idea for mums to be encouraged to just take five or 10 minutes to sit down with a cup of tea.
“You do need to do something for you and try to get a bit of time to yourself.
“A cup of tea is always nice when you have problems, it does make you feel better.”
Her mum Nellie Gray, from Blackpool, says: “It doesn’t matter what the problem is, a cup of tea does always make you feel better.”
Fellow mum-of-two Jenny Clark, from Thornton, agrees. She has two daughters, Katie, 18 months, and Megan, four, and likes to visit tea rooms with her husband Rob.
She says: “I think the campaign is a good idea. When you’re a mum, it’s not practical to get out and about for a break always, you have to be there, but you might have time to put your feet up for a cup of tea.
“We like to come to Truly Scrumptious twice a week, just for a cup of tea and bite to eat as a family, as my husband works weekends.
“It’s great here because they have things like crayons to keep the children occupied, and it’s always really friendly.”
Rob adds: “When you’re a parent, it’s nice to have a cup of tea or coffee in the morning too, to wake you up after the children keeping you awake all night!”