Sweetener for tax campaign

Coronation Rock workers with the Slash the VAT confectionary.
Coronation Rock workers with the Slash the VAT confectionary.
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A VAT reduction for the tourism industry could not be sweeter for Blackpool.

That was until Ian Atkinson of Coronation Rock joined the campaign.

The managing director of the Blackpool Business Park-based firm has backed The Gazette’s campaign to secure a VAT rate reduction for the tourism industry – and has produced some sweet treats to get the message across in a fun manner.

He mobilised his workforce to produce rock with the “Slash the VAT” message written through it.

Mr Atkinson said: “I think the VAT drop would be great – anything to encourage tourism is welcome.

“Tourism basically creates jobs and that’s what we need.”

Mr Atkinson signed the epetition calling for a VAT drop which is supported by tourism and political leaders across the Fylde coast.

They say a drop in tax from the Government would attract more investment and visitors to the area, creating thousands of jobs in the process.

A report commissioned by Travelodge said more than 20,000 jobs would be created in the UK if VAT was cut to five per cent.

The UK’s VAT rate of 20 per cent is the second highest in Europe.

Tony Mills, director of Cleveleys-based ma2 Chartered Accountants, said: “It’s a numbers game and hopefully a VAT reduction would increase numbers, thereby increasing the overall take.

“A win-win situation, It would also stimulate growth and employment.”


We are calling for a reduced rate of VAT for visitor accommodation and attractions to bring UK tourism in line with our European counterparts. The current rate of 20 per cent is one of the highest in Europe and counterproductive. A reduction in VAT to five per cent for tourism-related businesses would help create 20,000 new jobs nationally, increase the amount of money in the Government’s coffers – through the generation of additional income – and see a reduction of benefit payments to those seeking employment.