LITTERBUGS are set to get hit where it hurts after a campaign was launched to sweep rubbish off the streets of a Fylde town.
From today anyone caught flicking a cigarette butt, spitting chewing gum on the streets or dropping their drinks cans in Kirkham will be hit with an instant £75 fine.
Fylde Council staff have teamed up with police community safety officers for the initiative, which will see officers patrolling the streets and shops and businesses displaying posters to warn would-be offenders.
Coun Albert Pounder (pictured), the council’s cabinet member for customer and operational service, said: “Litterbugs are a scourge in many parts of the country and we want to ensure that Fylde does not go down the same route.
“We’ll mainly be targeting the centre of town.
“Businesses are helping on the educational side by displaying posters while our staff and police will back up the message with fines for offenders.
“Many people don’t think of discarded chewing gum as litter – but it is. It is only small but it stays where it is dropped for months and years and can ruin shoes and clothes.”
It’s been revealed the council spent £1,000 last year removing chewing gum from pavements.
And Coun Pounder added: “There is no reason that Council Tax-payers should have to pay that.
“We’ll put the responsibility back where it belongs, on the miscreants.
“We are doing all we can to ensure that Fylde remains a clean, green borough.”