Plans to upgrade an underdeveloped shopping area have received a fresh boost.
Fylde Council is to receive a £70,000 windfall to help redevelop the lower portion of Woodlands Road in Ansdell as part of a deal which will see the Booths supermarket on that street close.
It comes after the announcement a replacement Booths store on Heyhouses Lane, St Annes, has been given the green light as part of a new scheme which will see 162 homes and a pub built.
It is hoped new street lighting, improved pavement access and new parking spaces will help to attract more shoppers to the area – which faces competition from larger shopping centres such as St Annes, Lytham and Blackpool.
Coun Richard Redcliffe, who represents Ansdell on Fylde Council, said: “It’s basically trying to spruce the whole street scene up and make it more attractive for people who want to visit.
“We’ve got new pavements and other things like street lights on the upper parts of Woodlands Road, but now this funding will hope the lower section of Woodlands Road.”
Developers Morris Homes will build 132 houses at the Heyhouses Lane site, while Hollinwood Homes will build 30 houses.
Sixteen of the dwellings constructed will be designated as affordable housing.
The money for the upgrades to Woodlands Road will be provided through a so-called section 106 agreement, which makes provision for developers to make financial contributions to provide infrastructure or affordable housing close to areas they are building on.
Coun Redcliffe hopes the new work will add to investments which have already been made further up Ansdell Road.
He said: “The street scene there has been transformed and we’re all hoping that this will enhance the shopping experience because there are over 30 active shops in Ansdell and they do present a particular type of experience.
“What Ansdell has tried to do is find a niche to do what they’re doing and with the independent shops they give a really personal service.
“They’re not seeking to take business away from shops in St Annes, Lytham or Blackpool, but they pride themselves on personal contact with their customers.”