It proved to be a red letter day as Blackpool’s annual Santa Dash broke all records.
More than 1,000 charity runners, including children and dogs, braved the chilly December weather to raise cash for the town’s Trinity Hospice.
And organisers were thrilled by the biggest turnout of Santas so far since the event was first launched in 2010.
“It was absolutely brilliant - fantastic,” said the Trinity fundraising manager Linzi Young.
“We had around 1,000 dashers taking part and all of them were wearing Santa outfits. It was quite a spectacle seeing this red wave swarming up the Promenade.
“We don’t know yet just how many there were because some just registered on the day. But it was the most we’ve had in our five years doing this and we are hoping the amount of money raised will be a high too.”
Last year’s dash raised around £23,000 towards hospice funds as part of The Gazette’s Hospice Heroes appeal. The total for the last four years has topped £100,000.
“It just seems to catch on more and more each year,” said Linzi. “But then it’s a really nice event and a great one for all the family to take part in - some even bring their pet dogs in Santa suits!
“It’s not a race, so people can just jog along. They are all winners in our eyes because of the fantastic support they give us. Everyone was in a great mood and it really got us all into the festive spirit.”