A beach clean-up campaign has been launched across the Fylde coast.
Campaign group, LOVEmyBEACH, are appealing to residents and visitors planning a trip to the area over the Bank Holiday weekend to help reduce plastic pollution and litter on the coast.
The #binit4beaches campaign started yesterday and runs until Monday.
It has been launched due to a recent report from Keep Britain Tidy which highlighted that litter was on the increase with 14 percent of sites across England not meeting an acceptable standard.
LOVEmyBEACH want people to join the campaign by reducing the amount of rubbish taken to the beach
This includes switching from single use plastics such as bottles of pop, sandwich packs and wrappers and bottles and always ensuring rubbish is removed from the beach and double checking that nothing has been left behind or blown away.
Coun Gillian Campbell, deputy leader Blackpool Council, who are taking part in the campaign, said: “We are proud of our beaches and our team works hard to make sure that the beaches are clean and attractive at the start of every day.
“To keep them this way we urge people to take their litter home or use the bins provided.
“The most common excuse for littering we hear is that ‘there wasn’t a bin around’ which seems odd as there are over 200 litter bins on Blackpool’s promenade alone which are emptied each day and have a daily capacity to fill six double decker buses.
“During the summer an additional 24 bins are provided.
“Blackpool has again this year made great efforts to get the litter free message across providing 16 Keep Blackpool Tidy wind sails on the sea front to remind people of their responsibility.
“This message is repeated with the help of local school children and a ‘Love my Beach’ news jingle which is played from council service vehicles.”
The campaign also wants people to make sure when they are disposing of rubbish, they are not overfilling bins as this can blow out and if there are no bins available to take the rubbish home and dispose of it there.