FYLDE coast women are being urged to slap it on, after research revealed too few women are using sun cream.
The charity Macmillan has said it is “very concerned” after a survey showed one in four women are planning not to use sun protection while on holiday this year.
Health bosses at Blackpool Victoria Hospital are urging everyone – men and women – off the back of Sun Awareness Week, to make sure they use sun cream to help cut the risk of developing skin cancer.
Sun exposure is the main cause of skin cancer, and while the disease can occur years after an episode of sun burning, it can also affect young people as well.
Malignant melanoma, the most severe skin cancer, is now the most common cancer in young adults – aged 15 to 34 – in the UK.
The most recent figures show a slight increase in the number of people being diagnosed with melanoma in the Blackpool area.
Heather Baines, skin cancer clinical nurse specialist, at Blackpool Teaching Hospitals, urged everybody – men, women and children – to use a SPF of 30 or above while out in the sun and make sure they put enough on.
She said: “Effective sun protection such as clothes, hats and sunglasses are a common recommendation, but I urge people to take care and use a high protection factor sun cream, at least SPF30.
“Sunscreen only works if you use enough.
“It should be applied thickly, evenly, and regularly to ensure your skin is protected from the sun.”
The Macmillan survey found 24 per cent of those who said they did not use sunscreen said it was because they didn’t burn, 14 per cent thought lotion was too expensive and 12 per cent believed it didn’t work.
This was despite the fact four in five surveyed had been badly sunburnt in the past, which can lead to skin damage and skin cancer.
Carol Goodman, Macmillan information nurse specialist, added: “You should put your sun lotion on half an hour before going into the sun, let it soak in and then apply another layer.
“It should be re-applied every hour and you should avoid the sun between 11am and 3pm.”