NEVER before has there been so much gold in Blackpool – yet another triumphant Olympian has been added to the Switch-On bill.
Steven Burke was last seen racing around the track at London 2012, helping Team GB top the podium.
Tonight he will join fellow gold medallists Sophie Hosking (women’s doubles scull), Greg Rutherford (long jump), Luke Campbell (boxing bantamweight), and bronze-winning gymnasts Beth Tweddle and Max Whitlock in pulling the lever and lighting up the resort.
Natalie Wyatt, Managing Director of Marketing Blackpool, said: “To add a cyclist to the Olympic medallist line-up really is the icing on the cake.
“We held our Ride the Lights event here on Tuesday and are looking forward to welcoming the Tour of Britain to Blackpool next month.
“To have such a fantastic line-up and six icons, in such a momentous year, switching on the Illuminations in front of an iconic building is wonderful.”
It has also been announced that for the first time ever, as well as broadcasting across both stations live from 7pm, Real and Smooth Radio’s websites will transmit a live video stream of this year’s Switch-On.
Both www.realradio.co.uk and www.smoothradio.co.uk will broadcast throughout the evening, including performances from top pop acts including Paloma Faith, Scouting For Girls, Noisettes, Little Mix, Lawson, Lemar, Amy MacDonald and Rick Astley.
Michael McIntyre, Real Radio and Smooth Radio North West Managing Director, said; “It has been a mammoth task pulling together this year’s incredible line-up and we are very proud to have six amazing Olympians for the Switch-On and a live show overflowing with great artists.
“And on top of that, the whole country can now enjoy Switch-On as we announce for the first time ever live video steaming of the event.
“In its centenary year these Olympians, this line-up and live stream will make this a Switch-On that will go down as a landmark in the Blackpool Illuminations history.”