Smiles shine bright at charity fashion show

Children stole the show at a special fundraising event held by a Fleetwood boutique owner.

Tuesday, 13th December 2016, 10:39 am
Updated Wednesday, 14th December 2016, 1:57 pm
Fashion show at Jasmine Norton's charity event

Children stole the show at a special fundraising event held by a Fleetwood boutique owner.

Jasmine Norton, of Jasmine’s Boutique of Lord Street, held a fashion show and family fun night at Fleetwood FC’s Parkside Suite, in aid of Rock FM’s Cash For Kids.

As part of the event, the 10 finalists of the new face of Noah’s Ark – Jasmine’s exclusive children’s wear brand – picked out of 600 entries from across the North West, showcased the latest collection on the catwalk.

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She named the children’s clothing range – which covers from newborn to 14 years, for girls and boys – after her son Noah, who is almost two.

The young finalists were observed by four professional judges, who work within the modelling and casting industry, and the winner was selected as four-year-old Evie Dewhurst and runner-up was named as seven-year-old Alfie Amer.

The event – which had a strong focus on fun for all the family – also featured 12 stalls from local businesses and there was entertainment for youngsters with a face-painter, balloon-maker and Disney characters.

The ladies catwalk show featured all the latest winter stock, available from Jasmine’s Boutique and its website.

A raffle and an auction took place and more than £800 was raised.

Business graduate Jasmine, who recently won a special recognition award for all the work she does for charities and her contribution to Fleetwood, said: “I was so overwhelmed by all the support I had.

“There were over 250 people who attended the evening.

“The finalists made me feel so proud – they were all amazing and so professional, even at such a young age.

“As the event was based around the children, it only seemed fitting to raise awareness for an amazing local charity, Cash for Kids, who help support children all around this area.

“The night was such a big success and it makes me proud to come from Fleetwood and see this small town come together and support my event.”

Jasmine’s Boutique started as a successful online-only business, before expanding to a unit in Lord Street in the centre of Fleetwood.

Cash For Kids gives a helping hand to disabled and disadvantaged children across Lancashire.