A MAN has died after being trapped inside his blazing Blackpool home.
Firefighters found William Marshall’s body – with his keys in his hand – just inside the front door of his home in Kingsley Road, Marton.
It is believed he was trying to get out of his bungalow when he collapsed.
Neighbours raised the alarm shortly before 7am yesterday.
But despite a frantic rescue attempt by fire crews, they were unable to reach Mr Marshall, 64, in time.
Mark Warwick, watch manager from Blackpool fire station, said: “When we entered, we found the man close to the front door.
“Tragically he had his keys in his hands as if he was trying to make his way out.
“The cause of the fire is still being investigated but we are not treating it as suspicious at this stage.”
It is believed the fire started in the living room of the semi-detached bungalow.
Neighbours woke to smell smoke and rang 999 as they believed Mr Marshall was still inside.
Crews used breathing apparatus to get access to the property which was by then full of smoke.
Watch manager Warwick added: “This was a very serious fire.
“By the time we were called, it was very well developed and producing a lot of toxic smoke.
“It’s very upsetting for everybody when there is fatality, every service did absolutely everything they could.”