If I’d have said ‘left shark’ to you a week ago it would have meant absolutely nothing.
It might still leave you baffled, especially if you’re not connected to the social media sites which seem to set the modern news agenda.
In case you don’t know what I’m banging on about (as will be the case with He of the Bobby Charlton Combover – a man who still turns on his mobile phone only when he needs to make a call) I’ll explain.
It’s all to do with the Superbowl or, to be more precise, the half-time show in American Football’s showpiece occasion.
Now, I’m not a great fan of half-time razzmatazz – a tombola tub borrowed from the local primary school and a confused former player making the ‘golden gamble’ draw is racy enough for me.
But in America, where a baseball sing song is compulsory, it’s massive and Katie Perry was drafted in to wow the crowds.
Unfortunately for the former Mrs Brand the show was well and truly stolen by a chap dressed as a six-foot shark who was dancing like, well, me.
And so, the double-left-footed, Left Shark has become an instant sensation.
So much so there’s every chance he’ll be flinging himself off an Austrian mountain on Channel Four in 12 months time.
After all, it doesn’t take much to become a so-called celebrity these days – as The Jump proves.
Certainly gone are the days when you needed a modicum of talent to achieve fame, reality TV and now online video making instant stars of the most unlikely (and usually irritating) people.
In fact ineptitude and stupidity seem positively encouraged which is why there’s every chance Left Shark will have been booked to turn on the Christmas lights in Devizes and do seven weeks of Panto in Bognor by the end of the week. After all if you can become a star of the TV by being filmed watching TV anything is possible.
Mind you, it’s not for me.
I’m off for a walk, I’ve just got a shark costume to return first.