Blackpool-born TV star Barney Harwood got his teeth into a towering challenge as he headed home for a sweet challenge.
The Blue Peter presenter, who grew up in Preesall, headed to the top of the Tower for a tantelising taste taste, helping the iconic attraction pick a brand new flavour of rock.
Barney took at lift to the top of the world famous landmark to put three new flavours to the test.
He was given a choice between Custard Pie, Candy Floss and Viennese Wurlitzer as a new official flavour of rock for the attraction.
And the TV hosts sweet tooth selection proved an easy one, combining one classic Blackpool tradition with another.
The BBC star threw in a little Strictly Come Dancing glamour as he revealed his choice - the show is after all an annual visitor to the Tower.
He said: “Two of my favourite things about Blackpool, that’s very easy, candyfloss and Blackpool rock.
“What happenes when you put them together?
“You get this beauty.
“Honestly it’s the best rock you are ever going to eat.
“I give it a 10!”
The new flavour will be adopted as the Tower’s official rock and will be on sale at outlets around the attraction.
Tower visitors were given the chance to choose between a multitude of flavours, reflecting different parts of the Victorian building.
From a banana-themed peanut butter treat representing Jungle Jims to the Viennese Wurlitzer flavour, inspired by the classic surrounds of the Tower Ballroom, voters were asked to whittle the selection down to a shortlist of three.
The rock for the Tower is being made by a Blackpool-based company using traditional methods and ingredients but focusing on different new flavours.