New gadget at swim centre

Swimmers at Blackpool's Palatine Leisure Centre showing off their Swimtags.
Swimmers at Blackpool's Palatine Leisure Centre showing off their Swimtags.
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A new tool to help swimmers reach their potential has made a splash at Blackpool’s Palatine Leisure Centre.

The Swimtag is an electronic gadget that users can pick up from the centre to help monitor their technique and improve swimming ability.

The equipment has been installed at the centre on a 12 month trial by the Amateur Swimming Association, with Blackpool Council one of the first local authorities in the country to test it.

The technology is worn on the swimmer’s wrist and measures each stroke taken, calculating how many calories have been burnt as well as the distance travelled.

It can also set targets, such as swimming the distance between Blackpool’s North and South Pier or crossing the English Channel allowing people to use it to train.

The tag will also keep people’s previous swims and compare them as soon as they enter the pool, so they can track improvement. For a £10 fee, swimmers can also pay for a personal trainer to analyse their data.

People can also use the Swimtag to compete with other swimmers at the leisure centre for the best times over certain distances, as well as sharing their latest swims to social media.

Coun Graham Cain, cabinet member for leisure and tourism, said: “The Swimtag is a fantastic little tool that can help monitor your swim and gives you handy information about your performance.

“It really comes into its own however when the personal trainers take the data from your swim and can analyse it to devise a plan to make you an even better swimmer.”

To find out more about the Swimtag, or getting hold of an Aqua card, visit or search for ‘Sport Blackpool’ on Twitter and Facebook.

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